Steps To Sell Your Site Successfully:
1)Create A Product With Great Potential:
If you are implementing the “Emergency Cash Method” just to get money
by site flipping then my advise is that you should create a product in big
niche with lot of players.
See,you can make enough money selling hot reports in small niches but
when it comes to getting buyers for your site,you’ll not find many interested
prospects.
Established Marketers prefer to buy profitable sites in big niches where they
can promote the product to their lists(if they have any), recruit JV partners
and affiliates.
2)Create(or get) a professional looking site:
Take some trouble to make your site attractive.Invest in high quality
graphics,header,footer and e-covers.It’ll help you in two ways:
i)You’ll get more buyers:Visual attraction is a great factor in increasing your
conversions apart from a good sales copy and attractive sales letter.The more
your site appears professional,the more buyers it’ll attract.
ii)It’ll increase the perceived value of your site in the eyes of your buyers:
When you are going for site flipping,you should understand the mentality of
your buyers.They want to extract as much out of it as possible without
having to invest any time and effort in the site.
They want a site which is ready to be promoted without putting any extra
efforts in it.So if your site qualifies their criteria,they won’t hesitate from
investing a lot of money.
If you know HTML ,then create the site yourself otherwise find someone at
Digital Point to get the site built.
3)Build Some Backlinks:
Though SEO kind of thing doesn’t carry much importance in case of info
product sites,building some quality backlinks will only add to the value of
your site.If you can get your site ranked high for some competitive terms
then it can turn out to be your big benefit and buyer will not hesitate in
selling out some big bucks.
Though there is not much you can do with a mini site as far as onpage SEO
is concerned,you can certainly build some quality backlinks with very little
investment of your time and money.
Write 10-15 articles and submit them to Ezinearticles and other article
directories.It’ll not only help you in getting backlinks,the articles will start
sending you a couple hundred visitors per day.
Forum posting is another great way to build high quality backlinks.Make 5-
10 posts everyday at the top marketing forums like Warrior Forum and
within one week you’ll have enough posts to send you a nice amount of
traffic and never forget about the link benefits.
Make a few videos with WindowsMovieMaker(or any other screen capture
software) ,upload them to multiple video sharing sites with the help of
TubeMogul and you get instant backlinks.
If you can get some backlinks from authority sites like Wikipedia,.edu sites
and other authority sites in your niche then it would add another layer of
credibility to your site.There are some IMers who are excessively obsessed
with these kind of links and their obsession will work to your advantage.
Social bookmarking is another good way to build high quality
backlinks.This task is fully outsourciable.You can find several people at
Digital Point or Warrior Forum to outsource your bookmarking work.
iv)Keep your Traffic And Conversions Proofs
Ready:
This is first thing your prospective buyers will investigate.These are the
figures they’ll be most interested in.Most of the hosts provide the traffic
stats but you can use third party programs in order to get(and present) better
analysis.One such program is “Webstats” .
You can use “Google Analytics” too.This service is free and they provide
competent analysis.
Whatever tool or service you use,try to collect the data from the very
beginning.As far as the proofs are concerned,video proofs generate much
better effect.
v)Create Some Promotional Material:
Most flippers ignore this part but it can prove big winner for you.As a rule
most of the people are lazy and they don’t hesitate spending big bucks on
systems ready to copy-paste.Take advantage of it and create some
promotional material.A few articles,a re-brandable report ,blog posts,copypaste
promo e-mails and videos will help.
If you can create an affiliate center loaded with the above mentioned
promotional material and an instructional guide for the affiliates then even
better.Prospects will flock to bid on your site.
vi)Highlight The Best Thing About Your Site:
You would like to present your site in the best possible light.To do that
chose some big positives and highlight them in full capacity.These Positives
can be:
Monthly Revenue:
It is often the most tempting factor for your prospective buyers.If your site is
generating good revenues then highlight them.You can show the revenues of
past 3 months,6 months,9 months or one year(if your site is that old).Good
revenue stats of a period spread over 3 or 6 months increase the credibility
of your site.If there are big fluctuations in monthly revenues then highlight
your best month revenue.
Conversion Rate:
If you have poor traffic-generation skills but your site converts at good rate
then you can highlight the conversions.Among the prospects,there will be a
few with great traffic-getting skills and they’ll snap up your undermonetized
site.
Traffic Stats:
If your site receive good amount of traffic but is undermonetized then
highlight the traffic stats.In your prospective buyers,there will be several
experts in
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